Asiapramulia – From April 18 to 20, 2025, Galaxy Mall Surabaya was buzzing with excitement as it hosted the vibrant KEPO Market event. This lively marketplace brought together a wide array of local micro, small, and medium enterprises (UMKM), including those supported by Aspralicious, an initiative powered by PT. Asia Pramulia (ASPRA). The event drew large crowds, with visitors enthusiastically exploring and purchasing a wide variety of UMKM products.
Aspralicious plays a key role in empowering UMKM that use ASPRA’s products, providing them a platform to showcase their creations and connect with a broader audience. This year, around 25 food-based UMKM participated under the Aspralicious banner, offering trendy, innovative, and delicious food options. Each product stood out not only for its unique flavor but also for its premium quality and hygiene standards.
The diversity and quality of products from these local brands captured the attention of visitors, many of whom made bulk purchases and shared positive feedback. Attendees praised the taste and packaging, noting that the quality of these UMKM offerings rivaled well-known commercial brands. It’s a clear sign that Indonesian local businesses are evolving and capable of standing toe-to-toe with established names.
Aspralicious’ active participation in KEPO Market highlights PT. Asia Pramulia’s dedication to supporting local entrepreneurs and strengthening the economy through UMKM empowerment. With continued initiatives like this, more opportunities will emerge for local businesses to thrive, gain exposure, and compete on a larger scale. The future looks promising for Indonesia’s homegrown brands.
Source: Asiapramulia.com
