“Brand awareness is an important aspect of marketing that can help MSMEs build consumer recognition and trust in the products or services they offer.”
Asiapramulia.com – PT. Asia Pramulia is committed to supporting the development of Micro, Small and Medium Enterprises (MSMEs) through various initiatives, one of which is by holding training to increase the knowledge and skills of MSME players. One of the topics shared in the training was brand awareness.
Rungkut District, Rungkut UMKM Association, and PT. Asia Pramulia held training regarding brand awareness for MSME players, especially in the food & beverages sector, on December 4 2024. This activity took place in the yard of the Rungkut District office, Surabaya City and was attended by 40 participants from various micro, small and medium business actors.
Sumber: PT. Asia Pramulia
Representing the sub-district head, Mrs. Anita said that this training was one of the government’s efforts to support local economic development, especially to enliven the culinary delights that are the mainstay of the city of Surabaya. Rungkut District MSMEs will be committed to continuing to encourage the development of human resources for MSME players through various training and mentoring programs.
It is hoped that this activity can have a real impact on improving the economy of the people of Surabaya, in line with the hopes of PT. Asia Pramulia as a plastic packaging manufacturer has provided various kinds of packaging for food and drinks in various appearances according to their function.
This activity involves resource persons who are competent in the fields of creative product development and digital marketing strategies. The participants received intensive training on how to build brand awareness, innovate efficient raw materials, innovate packaging with a beautiful appearance, and how to utilize digital technology to promote their products to the global market.
One of the participants, Tia, owner of a Tayamum cracker business from Rungkut District, expressed her enthusiasm for this training. He hopes that activities like this will continue and not just stop here.
Sumber: PT. Asia Pramulia
